Client: Optica International

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Services Provided: Data Collection, Layout, Template Design, Catalog Creation, Information Approval,

Printing & Binding

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Description of Services:

Optica International is a company focused on the manufacturing of lenses. These lenses service microscopes, cameras and other products all the way up to satellites. The sixty page Optica Brand Guidelines book was designed to give detailed explanation of how to implement the company’s logo consistently around the world. Included in this book are exact specifications of how to incorporate the logo into the company’s stationery system. The book also explains logo usage on signs, publications,

merchandise and vehicles.

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Processes Involved: